Articles, advice and musings in the world of graphic design, branding, corporate reporting and so much more.
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Drew de Soto
With a publishing deal under my belt and a book launched in Europe, and let’s face it the UK being the primary market, Know Your Onions: Graphic Design (as of March 2019) has been re-printed 14 times to the tune of 56,000 copies. It has been translated into Chinese, simplified Chinese for Thailand and Japanese. I am, of course, delighted by this, but find it odd that France, Germany, Italy and cultural countries that are more aligned with the UK have not been so successful.
I am very lucky to have a close relationship with my readership, through Twitter and email. This manifests itself in a number of ways. Sure I get tweets, but I also get direct questions and requests from my readership who want some specific advice. I do my best to accommodate them and help where I can. In one instance I advised a reader to sort his portfolio out. He did. Eighteen months later he arrived at my door and presented his portfolio. I gave him a job. That all worked out very well – for both of us.
