Articles, advice and musings in the world of graphic design, branding, corporate reporting and so much more.
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Know Your Onions
With a publishing deal under my belt and a book launched in Europe, and let’s face it the UK being the primary market, Know Your Onions: Graphic Design (as of March 2019) has been re-printed 14 times to the tune of 56,000 copies. It has been translated into Chinese, simplified Chinese for Thailand and Japanese. I am, of course, delighted by this, but find it odd that France, Germany, Italy and cultural countries that are more aligned with the UK have not been so successful.
I am very lucky to have a close relationship with my readership, through Twitter and email. This manifests itself in a number of ways. Sure I get tweets, but I also get direct questions and requests from my readership who want some specific advice. I do my best to accommodate them and help where I can. In one instance I advised a reader to sort his portfolio out. He did. Eighteen months later he arrived at my door and presented his portfolio. I gave him a job. That all worked out very well – for both of us.
I’ve employed a fair few graphic designers in my time. Most of which are straight out of uni or as a result of work experience. Setting aside the advise I give in What to Put in Your Portfolio and Get a Job: Graphic Design – these are the top ten things you need to think about, and do, when you get your first job.
To be 100% clear from the outset, this is the Top 10 Graphic Design book for graduates and graphic designers starting out in the industry - but with an additional three books (shameless plug) written by our Director. We've all gotta eat, right? I've avoided design books that just show pages and pages of other people's work as much as possible. It turns out that a lot of these recommendations doff their caps to the past. That's not to say modern designers haven't produced great work and great books.
