Articles, advice and musings in the world of graphic design, branding, corporate reporting and so much more.
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London branding agency
I realise this might sound like a really stupid question – but it isn’t. The question is deceptively simple, after all, we provide graphic design services, right? Right, but you may think that designing logos, brochures, annual reports – all that stuff – is all we do. But we do so much more.
When you design a PowerPoint presentation, you want to get and keep that attention. Your aim should be to leverage the world's most lucrative currency to meet your objective. A well-designed PowerPoint has the power to captivate an audience by simplifying complex subjects and creating visual aids for composite data. It can persuade and engage, validating your topic.
After great success in London, Navig8 is opening an annual report design agency and graphic design agency in Liverpool.
Design agencies offer a wide range of services these days – they have to, in order to compete. The benefit of using one agency rather than a number of specialist companies to deliver your design and marketing is that an agency that can deliver integrated services will take a holistic approach, make sure the left hand knows what the right hand is doing and save the client money.
Some brands, like, Ford, Coca-Cola and Boots have retained the original logo design from their very conception, or thereabouts. Having said that, all of them have been through subtle branding exercises. These subtle changes are to gently modernise the identity.
Some organisations have made a more drastic change. This might mean a change in name and a complete rebrand from the logo upwards.
Branding gets used to describe a visual identity for a product or service. It often relates to a wider application, rather than just a logo and colour palette for instance.
The actual term for this part of a brand is ‘corporate identity’. A corporate identity is the visual elements a company uses to identify itself.
So, what goes on at a London graphic design agency?
What does a graphic designer do?
How do designers balance their design and development work with endless communication with clients?
Do account managers liaise between the clients and designers, but where does the quality control come into play?
Working with luxury brands and services requires a shift in communication mind set. You are no longer required to speak to the masses, but to the few. Often your market is more demanding and harder to impress. You must understand what is important to them and your aim is to communicate the product or services in a light that makes it a 'must have'
We think a lot; we get paid to think. So it’s hard not to come up with ideas because we’re always thinking. Coming up with good ideas isn’t quite so easy. There is, unfortunately, no magic formula. But there are ways to increase the likelihood of striking that eureka moment and coming up with a great idea. This month we have a guest writer – Cris (no H) Convery, an ideas monster here at Navig8.
Happy April fools day, a couple of days ago. Seriously, the e-newsletter is no joke. In this issue we look at brand, marketing and design mistakes and the fools that made them.
As part of a branding strategy and positioning, we are often asked to write or review the organisations 'mission statements. These bits of copy do a number of 'jobs' and should help the organisation communicate with the outside world as well as their own staff. Here then are a few pointers that should help you when thinking about putting together a set of texts.
Branding is an emotive subject, no matter if it is a rebrand, launch of a new brand or just communicating brand values. We all have an opinion. Brand, what does that mean? What on earth does a sub-brand mean? Can you brand under an existing brand and still have a brand? Oh my life, what is brand hierarchy? What is evolution and what is revolution in terms of brand?
The balance between flexibility and consistency is paramount. A good branding agency will create solutions with longevity that will allow the identity to naturally develop and lend itself to new applications.
Yes, I wrote a whole book about this so to condense it down to a blog post is going to be like condensing the Bible into the 140 characters...
We are often asked how to design a logo, so we have detailed our process which seems to work well for us…
