Articles, advice and musings in the world of graphic design, branding, corporate reporting and so much more.
Viewing entries tagged
branding agency
What does a design and rebranding agency do and what process do they take?
Almost all agencies say they can do anything. The truth is we can’t. We’ve done some wicked interiors, mostly because our client liked what we did with everything else. It was magic fun, but we are not interior experts.
What we are (Navig8 that is) is an agency that does a few things, not only well, but world-class.
In this article i set out what a mission, vision statement does, how an organisation can use a descriptor and what a lift speech is. We help organisations establish these as the bedrock of their brand values. This article is an edited piece from my forthcoming book, know your onions: corporate identity.
The balance between flexibility and consistency is paramount. A good branding agency will create solutions with longevity that will allow the identity to naturally develop and lend itself to new applications.
