Articles, advice and musings in the world of graphic design, branding, corporate reporting and so much more.
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london graphic design agency
I realise this might sound like a really stupid question – but it isn’t. The question is deceptively simple, after all, we provide graphic design services, right? Right, but you may think that designing logos, brochures, annual reports – all that stuff – is all we do. But we do so much more.
When you design a PowerPoint presentation, you want to get and keep that attention. Your aim should be to leverage the world's most lucrative currency to meet your objective. A well-designed PowerPoint has the power to captivate an audience by simplifying complex subjects and creating visual aids for composite data. It can persuade and engage, validating your topic.
After great success in London, Navig8 is opening an annual report design agency and graphic design agency in Liverpool.
Design agencies offer a wide range of services these days – they have to, in order to compete. The benefit of using one agency rather than a number of specialist companies to deliver your design and marketing is that an agency that can deliver integrated services will take a holistic approach, make sure the left hand knows what the right hand is doing and save the client money.
If you think you are defining a new market, it is very rare that an absolutely new market doesn’t already exist. There will be something similar out there, people or organisations who buy or want to buy the product or service you sell. You can pay for a market research company to do your research for you. But with effort and a little ‘out-of-the-box thinking’, you can do it yourself.
This article details an overview of what a branding strategy might include… Branding strategy can be a nebulous thing, but like all strategies, it must be devised and created for each individual organisation.
So, what goes on at a London graphic design agency?
What does a graphic designer do?
How do designers balance their design and development work with endless communication with clients?
Do account managers liaise between the clients and designers, but where does the quality control come into play?
Navig8 opened its doors in 2000 in a tiny office on Goodge Street, so tiny that I could touch both walls at the same time, by just stretching out my arms. So we are really 15 and a bit years old, but adding 'a bit' to the graphic looks rubbish. We've moved offices three times. Every time, just around the corner, but in many ways we have come so far.
Colour plays a huge part in every aspect of design and can arouse strong opinions from clients and designers alike. Colours are often chosen on personal taste or some spurious theory. A client of ours once rejected a suggested colour pallet because it reminded him of the new curtains his wife had just bought, and he hated them. Let's look at good use of colour and how to get it right.
