Articles, advice and musings in the world of graphic design, branding, corporate reporting and so much more.
Viewing entries tagged
marketing
True story; an esteemed client came to us the other day with a sustainability report one of their consultants had written and presented to them. Let’s just say the client's feedback to the consultant wasn’t positive. I won’t quote the feedback as this is a family blog.
Any design agency worth its salt will bang on about the importance of being consistent on how a brand or corporate identity is applied.
It is important. Here’s why.
Launching a new company is an exciting time for everyone involved. It’s tempting to try and save money and do a bit of DIY branding – we understand that – so here are five steps you should consider to get your new brand in the best possible place.
Rebranding an organisation that has some perceived problems can present opportunities and pitfalls. All brands have inherent brand equity, good or bad.
Using three diverse examples. let’s discuss the advantages of a timeline for an annual report and stakeholder communication.
Icons, icons, icons – they are everywhere. We get requests for icons all the time; for annual reports, infographics and branding, to name a few.
Corporate communication means many different things. A corporate communication asset might be a humble email, a PR campaign or an annual report. In this article, we are going to try to define what the essence of any corporate communication might be. No mean feat.
We have established that the CMYK has a smaller range of colours. So start by selecting your colours in CMYK. Get a high-quality print test sheet run, on both gloss/silk and matt/uncoated stock first. Whilst you are at it, produce a printed test sheet with all the percentage tints on it as well, it will give you a really good overview.
Bringing together a brand’s colour palette and applying them in a consistent way is one of the pillars of a strong identity. It is a big subject, here we touch on why they are important and what you might want to consider when putting a branding palette together.
When you engage a branding agency, whether it is for a rebranding exercise or a new branding project, the agency should be asking you some important questions before establishing the brief.
Some brands, like, Ford, Coca-Cola and Boots have retained the original logo design from their very conception, or thereabouts. Having said that, all of them have been through subtle branding exercises. These subtle changes are to gently modernise the identity.
Some organisations have made a more drastic change. This might mean a change in name and a complete rebrand from the logo upwards.
Branding gets used to describe a visual identity for a product or service. It often relates to a wider application, rather than just a logo and colour palette for instance.
The actual term for this part of a brand is ‘corporate identity’. A corporate identity is the visual elements a company uses to identify itself.
Happy April fools day, a couple of days ago. Seriously, the e-newsletter is no joke. In this issue we look at brand, marketing and design mistakes and the fools that made them.
Sometimes you get a dream client. Something you'd just love to work on. In my case, this is the historic and global brand Barbadillo. I'm a Manzanilla drinker myself. It's a very dry sherry, made in a tiny area of Spain. Having visited the winery (Bodega) in the interests of research – I changed my view of what a drink's brand is and what it takes to make something unique. Let's look at the best.
The barriers to entry for setting up marketing campaigns have been lowered. From Google Pay Per Click to email broadcasts to Facebook advertising, anyone can do it, so why is marketing 'know-how' still essential.
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