Articles, advice and musings in the world of graphic design, branding, corporate reporting and so much more.
Viewing entries tagged
re-branding agency
True story; an esteemed client came to us the other day with a sustainability report one of their consultants had written and presented to them. Let’s just say the client's feedback to the consultant wasn’t positive. I won’t quote the feedback as this is a family blog.
Any design agency worth its salt will bang on about the importance of being consistent on how a brand or corporate identity is applied.
It is important. Here’s why.
Launching a new company is an exciting time for everyone involved. It’s tempting to try and save money and do a bit of DIY branding – we understand that – so here are five steps you should consider to get your new brand in the best possible place.
I realise this might sound like a really stupid question – but it isn’t. The question is deceptively simple, after all, we provide graphic design services, right? Right, but you may think that designing logos, brochures, annual reports – all that stuff – is all we do. But we do so much more.
When you design a PowerPoint presentation, you want to get and keep that attention. Your aim should be to leverage the world's most lucrative currency to meet your objective. A well-designed PowerPoint has the power to captivate an audience by simplifying complex subjects and creating visual aids for composite data. It can persuade and engage, validating your topic.
After great success in London, Navig8 is opening an annual report design agency and graphic design agency in Liverpool.
ESG reports provide qualitative and quantitative insights on three core initiatives: Environmental, Governance, and Social.
A brochure is a different beast to a leaflet, report or magazine. A brochure tends to be an asset that details a company’s offering, service or product range. It’s more likely to be printed as something that you might leave with potential clients or hand out at exhibitions. Kinda old school, but still relevant.
Environmental, Social, and Governance commonly referred to as ESG reporting is a way for corporations to uncover methods, define goals and deliver results.
Rebranding an organisation that has some perceived problems can present opportunities and pitfalls. All brands have inherent brand equity, good or bad.
Using three diverse examples. let’s discuss the advantages of a timeline for an annual report and stakeholder communication.
Stakeholders and potential investors are focusing more and more on sustainability, CSR (Corporate, Social, Responsibility) and ESG (Environment, Social and Governance) as part of their assessment of a company’s viability.
Organisations should seize the opportunity to showcase and implement their CSR, ESG and sustainability goals in all their corporate communications.
Icons, icons, icons – they are everywhere. We get requests for icons all the time; for annual reports, infographics and branding, to name a few.
We have established that the CMYK has a smaller range of colours. So start by selecting your colours in CMYK. Get a high-quality print test sheet run, on both gloss/silk and matt/uncoated stock first. Whilst you are at it, produce a printed test sheet with all the percentage tints on it as well, it will give you a really good overview.
Bringing together a brand’s colour palette and applying them in a consistent way is one of the pillars of a strong identity. It is a big subject, here we touch on why they are important and what you might want to consider when putting a branding palette together.
When you engage a branding agency, whether it is for a rebranding exercise or a new branding project, the agency should be asking you some important questions before establishing the brief.
CSR (Corporate Social Responsibility) and ESG (Environment, Social and Governance) reporting, by its very nature, offer up different types of reporting to stakeholders. They both have a slightly different agenda and are becoming more and more important and sought after by potential stakeholders and potential investors.
Design agencies offer a wide range of services these days – they have to, in order to compete. The benefit of using one agency rather than a number of specialist companies to deliver your design and marketing is that an agency that can deliver integrated services will take a holistic approach, make sure the left hand knows what the right hand is doing and save the client money.
When designing and delivering ESG (Environment, Social and Governance), Annual Reports, White Papers or Strategy documents, there are alternative formats that may suit your audience better than the traditional A4 PDF. Here we discuss the merits of some of these different approaches.
Some brands, like, Ford, Coca-Cola and Boots have retained the original logo design from their very conception, or thereabouts. Having said that, all of them have been through subtle branding exercises. These subtle changes are to gently modernise the identity.
Some organisations have made a more drastic change. This might mean a change in name and a complete rebrand from the logo upwards.
