The Dark Horse

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The Dark Horse

I’m not sure whether Display Advertising has been referred to as the Dark Horse of PPC before. With its comparatively low clickthrough rate when pitted against its more conventional Search cousin, you’d be forgiven for thinking Display might be a waste of money. 

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Can anyone do marketing?

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Can anyone do marketing?

The barriers to entry for setting up marketing campaigns have been lowered. From Google Pay Per Click to email broadcasts to Facebook advertising, anyone can do it, so why is marketing 'know-how' still essential.

 

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Social Media: Flavour of the month...

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Social Media: Flavour of the month...

In Social Media there’s always some new flavour of the month, be it a tool or network. Time and time again we get told “Facebook is over”, “twitter is dead” and “all the young ones are on [replace with network name]”.

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