Moving image as a brand tool
Animated brand content can breathe life into a brand, make it more relatable and give it a pulse. Video content is shared consistently across all social media platforms by consumers, and if the brand you are looking to promote has a strong videographic presence on these platforms, the probability of increased brand uptake can be greatly improved. Various forms of motion graphics can be utilised here with careful planning, to create the perfect strategy to compel your potential audience to your website and business, read on to understand how.
A powerful communication tool
A large percentage of information transmitted to the human brain is visual. Animated content can allow even the most visual of learners to understand the communication you are attempting to convey. Closing the gap between them and your brand with a story they can empathise with, to hopefully invoke trust. Establishing a strong connection with your audience this early not only helps them identify with the brand, but they will also feel more engaged with what your company is selling.
Exponential brand presence
Sharing videos online has become a mainstay in online interaction, and moving-image-based brand content can be no different. Once your audience interacts with video content promoting your brand, they are much more likely to share this form of content than textual information. Especially if they are witnessing this on social media, the action of sharing it will pass it on to connections of the viewer, greatly increasing brand exposure across a variety of platforms. This growth in brand presence could be essential in improving a brand’s identity within its target audience.
Increased SEO and overall online visibility
Animated and moving image content can greatly boost visit times on websites, as the user can be drawn in to the narrative of what they are watching. This time spent on the site boosts its ranking on Google, meaning it will indirectly increase chances of the website being visited by a wider audience when searching for related content.
Another way optimisation can be achieved with moving content, is via the second largest search engine in the world, YouTube. If video content is created, even for a website, it is most commonly hosted on YouTube as a third party to then be embedded in the site itself later. Having moving image brand content on the most influential video sharing site in the world can have great effect on customer engagement. Watching the video on such a trusted site with the right descriptive content accompanying it could mean further visits to the site or brand it is promoting.
An indicator of Trust
Audiences online seek a key feeling when looking to purchase online, trust. This trust is hard to earn, and even harder to maintain. However, animated content can allow you to directly talk to the audience, show them what your brand stands for and how it will look to help their certain needs. A clear and consistent brand can be more easily achieved by offering brand tools such as colour palette within visual content, designed to improve the perception of that brand. Offering a stronger, more approachable identity can often be the difference in consumers choosing one competitor pitted against another.
When people buy something online, they’re not only investing money, they’re investing trust. They’re confident that the fact of purchasing that product will help them fill a certain need. An attractive, clear and consistent brand helps people gain more trust about what they’re about to consume.
The importance of video content is clear for the emotional side of purchasing decisions. Building a relatable, consistent and trustworthy brand just might save your business.
Animated logos importance
Animating logos can greatly improve how audiences react to your business. In operating with one, you are able to stand out against competitors who may not believe in its value to create a more dynamic and modernist identity. Having this advantage can lead to a gradation in empathy and trust to your brand, leading to long lasting effects on brand uptake and interaction. The logo will often be the first item related to the brand consumers will see, so this first impression of it is vital. Not only will an animated logo offer higher brand awareness, but it will also provide your target audience with an individual, original viewpoint of your brand within the first interaction they have with it.
Final Thoughts
Animation and moving image is an exciting, forward-thinking way to visually convey a message that your business wants to be aligned with. Most importantly, it offers the ability to simplify messages while also staying true to a company’s brand, offering an incredibly powerful tool for a businesses presence in a crowded marketplace.
By Fergus Ashby