Articles, advice and musings in the world of graphic design, branding, corporate reporting and so much more.
Viewing entries tagged
Branding strategy
I realise this might sound like a really stupid question – but it isn’t. The question is deceptively simple, after all, we provide graphic design services, right? Right, but you may think that designing logos, brochures, annual reports – all that stuff – is all we do. But we do so much more.
When you design a PowerPoint presentation, you want to get and keep that attention. Your aim should be to leverage the world's most lucrative currency to meet your objective. A well-designed PowerPoint has the power to captivate an audience by simplifying complex subjects and creating visual aids for composite data. It can persuade and engage, validating your topic.
After great success in London, Navig8 is opening an annual report design agency and graphic design agency in Liverpool.
Design agencies offer a wide range of services these days – they have to, in order to compete. The benefit of using one agency rather than a number of specialist companies to deliver your design and marketing is that an agency that can deliver integrated services will take a holistic approach, make sure the left hand knows what the right hand is doing and save the client money.
If you think you are defining a new market, it is very rare that an absolutely new market doesn’t already exist. There will be something similar out there, people or organisations who buy or want to buy the product or service you sell. You can pay for a market research company to do your research for you. But with effort and a little ‘out-of-the-box thinking’, you can do it yourself.
This article details an overview of what a branding strategy might include… Branding strategy can be a nebulous thing, but like all strategies, it must be devised and created for each individual organisation.
What does a design and rebranding agency do and what process do they take?
Almost all agencies say they can do anything. The truth is we can’t. We’ve done some wicked interiors, mostly because our client liked what we did with everything else. It was magic fun, but we are not interior experts.
What we are (Navig8 that is) is an agency that does a few things, not only well, but world-class.
In this article i set out what a mission, vision statement does, how an organisation can use a descriptor and what a lift speech is. We help organisations establish these as the bedrock of their brand values. This article is an edited piece from my forthcoming book, know your onions: corporate identity.
Logos: they're everywhere – you see them but don't always notice them. They help us recognise big brands like Nike and Shell, but what about those more workman-like marks that are stuck on the bottom of our kettles or sewn into our jumpers? Let's have a look at some of those ubiquitous logos and their hidden beauty.
As part of a branding strategy and positioning, we are often asked to write or review the organisations 'mission statements. These bits of copy do a number of 'jobs' and should help the organisation communicate with the outside world as well as their own staff. Here then are a few pointers that should help you when thinking about putting together a set of texts.
We are often asked how to design a logo, so we have detailed our process which seems to work well for us…
